JetBlue appears to be gearing up to announce service across the Atlantic


JetBlue Airways appears to be gearing up to announce service across the Atlantic as soon as Wednesday, an expansion that the New York-based carrier views an an opportunity to undercut entrenched rivals with its cheaper business-class service.

Delta, American, United and their European partners who dominate trans-Atlantic travel. A key part of JetBlue’s strategy in serving Europe would be its popular Mint business class, which features lie-flat seats and some suites with sliding doors as well as premium meals.

“When we think about trans-Atlantic, we do think we can disrupt largely around a Mint-like product because we’ve been so successful on flying to the West Coast with Mint,” Joanna Geraghty, JetBlue’s president and COO said last September.

The trans-Atlantic market, “especially in the premium category, suffers from the same lack of competition and high fares that [transcontinental] routes in the U.S. saw before JetBlue introduced Mint,” JetBlue’s statement said Tuesday.

A long-range variant of the Airbus A321 plane would likely be used to help JetBlue fly across the Atlantic and the airline said it would make a decision on that plane this year.

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